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Monday, February 14, 2011

Jeweltastic: Site Engine Optimization (SEO)

"Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results."

Firstly, I don't recommend anyone scrape content.  What I mean by that is this:  Let's say you find my articles interesting.  You like it so much, you copy and paste my entire article.  That would violate copyright infringement laws and bring your Google rank down.  You will be reported to Google by me.  That means it is going to mess up what ever you are doing to have Google notice you.

Secondly, if you must copy and paste always give recognition to the author by placing quotes, a link, or the book information which includes author, publisher, year published,, and copyright.  As well you can quote about 250 words from a literary work, 10%  of an article, letter or diary, and  two lines from  lyrics or poetry.  You should  always keep this in mind when doing SEO.  One mess up can send it all down hill.

Write Original Content

If your article looks like everyone else's, you're just another post and not very interesting.  You are an individual.  Your posts, to some degree, should represent your individuality.  Every topic has already been written all you can do is be yourself as you write on the same topic.

Content is King

As a blogger I can't tell you how many times I've heard this and I will reiterate the thought.  To get back links, which helps provide SEO,  you need quality content.  You need content that means something to somebody.

Deep Link 

Meaning, it's ok to link within your blog and it's ok if someone else links to specific posts in your blog.

Page Rank Isn't Everything

Sure, it feels great to get Google brownie points but Google doesn't give you a pay check.  You need to do what's best for your readers or customers.  Which means sometimes you may need to over label.  Keep in mind though, Google will look at that as spamming which will affect your rank.  If you Google Google SEO a PDF shows up on SEO for Google.

Use That Title

You want to be found right?  Part  of being found is making sure each individual post has a relevant title and you place that title in your labels or tags.

Using Your Labels

If your going to place labels, make sure they are relevant to the topic.  If they aren't labels that fit the post they are basically spam.

This is my basic beginner's guide to getting on that first page.  May all your search dreams be fulfilled.

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