As much as I love what I do, I'm not willing to get a tattoo over my brand. The fact that I have two earring holes in each ear, a neck, two wrists, two ankles, and if need be a waist is enough space to advertise what I do. I'm not going to over do it. There's a fine line between classy and tacky.
I do have non-electronic idea for branding. I want to create t-shirts with our URL and a picture of some of our jewelry. That will be nifty for those days we do community service and can't wear jewelry. Jewelry can be a hazard in certain community service venues.
I'm coming up with ideas for business cards. I really like the idea of sending earrings on my card. I'm thinking ink pens. How many people accidentally steal ink pens? If they "stole" one of ours or I "forgot" my pen and people don't typically toss pens how many people could that ink pen potentially reach?
When I'm able to handle the potential traffic it could drive, I want to send jewelry to people who could boost my traffic, that means those who are celebrities and on national news shows. I do have a branding/ marketing plan in action.
A good portion of it won't take place for another few months since we are going the way of the dot com. I don't want to waste money on things like ink until we have that domain name.
I have a lot of plans for branding and I don't mind being a walking billboard for something I enjoy. That tat just isn't going to happen. I'm not a glutton for punishment and needles make me nervous besides.
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